Music: Everyone wants it, no one wants to pay for it.
How to help a music industry giant survive in a brave new world.

UNFINISHED
A campaign to show the future of music for Universal Music Group and breakout artist Halsey.

Screen Shot 2016-05-23 at 4.53.34 PM.png

Screen Shot 2016-05-23 at 4.54.14 PM.png

The Unfinished print campaign evolves over time as the project evolves. Creating new and special items for fans to collect while reflecting the changing music project.

Amplifying the concert through time and space gives fans more chances to have irreplaceable experiences.

Screen Shot 2016-05-23 at 5.19.50 PM.png

Screen Shot 2016-05-23 at 4.54.28 PM.png

Screen Shot 2016-05-23 at 4.54.46 PM.png

Screen Shot 2016-05-23 at 4.54.59 PM.png

Fans build worlds out of the content they love. We wanted to bake that into our campaign. To build a sandbox for Halsey and her fans to create in.

Screen Shot 2016-05-23 at 5.29.19 PM.png

Screen Shot 2016-05-23 at 5.31.30 PM.png

Screen Shot 2016-05-23 at 5.31.40 PM.png

Screen Shot 2016-05-23 at 5.32.01 PM.png

Screen Shot 2016-05-23 at 5.32.11 PM.png

Finding new ways for music to exist, to be relevant, and to be created, so that the creators still make money.

Screen Shot 2016-05-23 at 5.43.46 PM.png

Screen Shot 2016-05-23 at 5.43.35 PM.png

Screen Shot 2016-05-23 at 5.44.15 PM.png

Screen Shot 2016-05-23 at 5.47.46 PM.png

Screen Shot 2016-05-23 at 5.44.03 PM.png

Team:
Creative: Marika Bailey, Cassondra Bazelow, Megan Fullegar, Emilio Colombrino
Management: Nicole Lebenson, Dalyn Francis
PR: Ahmet Reisli, Delprado Taylor, Anthony Mundle

Music: Everyone wants it, no one wants to pay for it.How to help a music industry giant survive in a brave new world.

Music: Everyone wants it, no one wants to pay for it.
How to help a music industry giant survive in a brave new world.